Timing beats targeting
Launch windows produced property leads up to seven times cheaper than always-on campaigns. Budgets should follow your calendar.
About Us
Outecsion is a growth studio for real estate and fragrance brands — built by performance marketers who judge their work by qualified buyers, not likes.
Why Outecsion exists
Most agencies sell activity: posts, impressions and likes. Property developers and fragrance brands need something simpler — buyers. Outecsion was started to close that gap, with marketing measured by qualified leads and sales, and the tracking to prove it.
We work with two industries on purpose. Selling an apartment and selling a perfume look different on the surface, but both are high-emotion purchases where trust, visuals and timing decide everything. Knowing these buyers deeply saves our clients months of testing and a large share of their budget.
Led by a performance marketer, not a salesperson
Outecsion is founded and led by Talha, a performance marketer with more than five years across Meta, Google, TikTok and LinkedIn, and hands-on work in real estate, e-commerce, fashion, fragrance and SaaS. He currently leads paid media for an established residential developer, managing a monthly budget of PKR 10 million across eight projects and five overseas markets.
That day-to-day experience — real budgets, real sales teams, real results — shapes every recommendation Outecsion makes.
- Meta Ads certified
- LinkedIn Ads certified
- PPC certified
- Make.com and n8n automation
5+ years in paid media. 66 ad sets managed at once. PKR 52.7M in media managed.
What we believe, backed by data
Each of these rules came from a real account — several from mistakes we made, measured and fixed.
Warm beats cold
People who watched your video convert far more cheaply than strangers. Every cold impression should build a warm audience.
Qualified leads, not form fills
We ask your sales team which leads were real, then feed that back into targeting. The cheapest lead is often the worst one.
Consolidate before you split
Small budgets spread across many audiences never let the algorithm learn. Fewer, stronger ad sets win.
Creative does the targeting
An ad that opens with a price or a payment plan filters buyers better than any audience setting — especially under housing ad rules.
AI for volume, people for judgement
AI drafts, audits and speeds us up. Budget, creative approval and anything said to your buyers is decided by a person.
Ready for leads you can actually measure?
Tell us what you sell and who you sell it to. You will get a clear plan and a fixed price within one working day.