Real numbers from real accounts — with the problems, the fixes and the lessons written down. Client and project names are kept private.
50,877leads generated
50,877 leads on PKR 52.7M of managed spend at a blended PKR 1,036 cost per lead — across seven local projects and an overseas programme in…
23,011leads generated
23,011 leads at PKR 787 — the project’s cost per lead fell once the budget followed the launch calendar instead of an even monthly split.
11,311leads generated
Video-viewer retargeting delivered 1,136 leads at PKR 1,015 against PKR 1,804 on broad prospecting — same creative library, different audience.
4,707leads generated
Three ad sets, 4,707 leads and a cost-per-lead band of PKR 887–922 — under 4% variance across the whole project.
PKR 763lowest CPL in the portfolio
The cheapest project in the portfolio at PKR 763 per lead — with a lookalike audience that beat cold targeting.
3,229leads generated
Adding a verification step was expected to raise costs. Instead, the verified ad sets delivered the two cheapest leads in the project.
2,497leads generated
The cheapest media in the portfolio was converting poorly. Repositioning the creative for investors doubled click intent.
189leads from the consolidated set
Four narrow audiences on a modest budget — two never left learning. The fix now governs how every account is built.
1,460overseas leads
1,460 overseas leads at PKR 1,738 — with market-by-market structure that showed exactly where the budget should go.
1,047Gulf leads
1,047 leads across three Gulf markets on unshared budgets — two markets with the same cost per lead for opposite reasons.
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