FAQs
Straight answers about how we work, what things cost and what you can expect.
General
What does Outecsion do?
Outecsion is a growth studio for real estate and fragrance brands. We handle branding, websites, content, social media, paid ads, SEO, Google Business Profile and business development — as single services or as one connected plan.
Why only real estate and fragrance?
Focus makes us better. We know how property buyers and perfume buyers decide, what they fear and what makes them act. That knowledge saves you months of testing and a lot of budget.
Where are you based and who do you work with?
We work remotely with developers, brokerages and fragrance brands in Pakistan, the UAE and the wider GCC, and with overseas brands that sell into these markets.
How do we get started?
Send a quote request or fill in the contact form. We reply within one working day, book a short call, and send a clear proposal with scope, timeline and price.
Pricing and contracts
Is ad spend included in your prices?
No. Our prices cover the work. Ad spend is paid directly to Meta, Google, TikTok or LinkedIn from your own ad account, so you always keep control of your budget.
Do I have to sign a long contract?
Monthly services run on a rolling monthly basis after an initial three-month period, because paid ads and SEO need time to learn. One-time projects are priced per project.
What is the Custom package?
Custom is for needs that do not fit a standard package — multiple projects, higher ad spend, several locations or combined services. We scope it with you and send a fixed quote.
How do payments work?
One-time projects are 50 percent upfront and 50 percent on delivery. Monthly services are billed at the start of each month. We accept bank transfer and international payment methods.
Real estate
Can you generate leads for off-plan and overseas buyers?
Yes. We have run separate overseas programmes across the UAE, Saudi Arabia, Oman, Bahrain and Australia, with their own budgets, creative and benchmarks.
How do you improve lead quality, not just volume?
We use qualifying lead forms, verified phone numbers, and feedback from your sales team to decide where budget goes. Lookalike audiences are built from qualified leads, not every form fill.
Do you work with brokerages as well as developers?
Yes. Brokerages usually need steady listing and project leads; developers need launch campaigns and brand building. We plan each differently.
Fragrance
Do you work with small perfume brands?
Yes. Many fragrance brands start with a strong store, clean tracking and a small ad budget. We build the base properly first, then scale what sells.
Can you help launch a new fragrance range?
Yes. Naming, packaging, launch content, store pages and launch campaigns can all be planned together.
Ads and tracking
What tracking do you set up?
Meta Pixel and Conversions API, TikTok Pixel, LinkedIn Insight Tag, GA4, Google Tag Manager and UTM parameters, with results shown in a Looker Studio report.
Why do I need the Conversions API?
Browsers and phones now block much of the tracking that ads rely on. The Conversions API sends events from your server, so Meta sees more of your real results and optimises better.
Will I own my ad accounts and data?
Always. Ad accounts, pixels, pages and reports stay in your name. We work through partner access that you can remove at any time.
Websites and SEO
Which platforms do you build on?
WordPress for most business and real estate sites, and Shopify or WooCommerce for fragrance stores.
Will my website be SEO-ready at launch?
Yes. Every site launches with meta tags, clean headings, schema, an XML sitemap, fast loading and Google Search Console connected.