Case studies

Real campaigns. Real numbers.

Each case study shows the problem, the strategy, the results — and what we would do next. Client names are kept confidential.

50,877

Property leads generated

Eight-project residential portfolio

PKR 52.7M

Managed media spend

≈ USD 188K

−48%

Cost per lead, year on year

H1 2026 vs H1 2025

161.5M

Impressions delivered

Local and five overseas markets

Case study

Scaling an eight-project residential portfolio on Meta and Google

50,877 leads on PKR 52.7M of managed spend at a blended PKR 1,036 cost per lead — across seven local projects and an overseas programme in five countries.

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Case study

Entry-luxury apartment towers: launch windows that made leads up to 7x cheaper

23,011 leads at PKR 787 — the project’s cost per lead fell once the budget followed the launch calendar instead of an even monthly split.

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Case study

Premium apartments: warm audiences that cut cost per lead by 44%

Video-viewer retargeting delivered 1,136 leads at PKR 1,015 against PKR 1,804 on broad prospecting — same creative library, different audience.

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Case study

Luxury apartments and sky villas: the consolidation model

Three ad sets, 4,707 leads and a cost-per-lead band of PKR 887–922 — under 4% variance across the whole project.

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Case study

Mid-market apartments: a lookalike engine built on qualified leads

The cheapest project in the portfolio at PKR 763 per lead — with a lookalike audience that beat cold targeting.

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Case study

Large-format family apartments: SMS-verified forms that lowered cost per lead

Adding a verification step was expected to raise costs. Instead, the verified ad sets delivered the two cheapest leads in the project.

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Case study

Residential plots: fixing a message problem, not a media problem

The cheapest media in the portfolio was converting poorly. Repositioning the creative for investors doubled click intent.

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Case study

Family apartments: how a fragmentation mistake became a structural rule

Four narrow audiences on a modest budget — two never left learning. The fix now governs how every account is built.

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Case study

Overseas investors in Saudi Arabia, the UAE and Australia

1,460 overseas leads at PKR 1,738 — with market-by-market structure that showed exactly where the budget should go.

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Case study

Premium apartments for Gulf-based buyers: Dubai, Bahrain and Oman

1,047 leads across three Gulf markets on unshared budgets — two markets with the same cost per lead for opposite reasons.

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