| Market | Leads | Cost per lead | CPM | CTR |
|---|---|---|---|---|
| Dubai | 495 | PKR 2,165 | PKR 1,771 | 0.68% |
| Bahrain | 271 | PKR 3,457 | PKR 1,696 | 0.97% |
| Oman | 281 | PKR 3,587 | PKR 874 | 0.42% |
| Account total | 1,047 | PKR 2,881 | PKR 1,306 | 0.62% |
Same cost per lead, opposite reasons
Bahrain had the best engagement of the three. The limit was size: a small Pakistani population means delivery saturates quickly. That is a size problem, not a marketing problem — so it stays at a budget floor with a faster creative refresh.
Oman had the cheapest overseas media in the programme and the weakest engagement — cheap reach that does not convert. Its creative is being rebuilt for that audience instead of reusing the Dubai library.
Why the budgets are unshared
A shared budget would have pushed almost everything into Dubai within days. The account would have looked cheaper, and we would have learned nothing about Bahrain or Oman. Protecting the market test was worth more than the short-term saving.
What changes in overseas creative
- The family story — a son or daughter abroad buying a home for parents.
- Full video walkthroughs in place of a site visit.
- Approvals, documentation and the developer’s delivery record up front.
- A step-by-step remote booking process and a named overseas desk.
- Payment plans shown in terms that map to salaries in AED, SAR, OMR or BHD.